• The producers of the dominate advert are the Lynx Advert institution.
• The group of people that appear are the wealthy people, women and men with not much financially resources.
• The wealthy people portrayed as greedy people giving away minimum as possible and women are portrayed as sexually items for men and there for providing sexual pleasure. The men lacking financially are portrayed as they can achieve wealthy and reach higher goals with opposite sex by only Lynx.
• The reason why that particular representation was selected was to link most men so they can respond to the advert also giving them belief of achieving improvement with attraction of opposite sex.
• The audience can use their age and life experience to respond to the advert also through other media that give the belief of achieving improvement with attraction of opposite sex through high street products.

Alternative Advert

http://www.youtube.com/watch?v=wc7_1HRBYrA

• The producers of the alternative UK advert are the Kellogg’s Crunchy Nut UK Advert institution.
• The group that appear the alternative view in the advert are the Kellogg’s Crunchy Nut consumers and the non-Kellogg’s Crunchy Nut consumers.
• The Kellogg’s Crunchy Nut UK consumers are portrayed by the enhanced chances in traffic by being consumers of Kellogg’s Crunchy Nut; which is represented as the enhancing possession to change your traffic aspect in life. However the non-Kellogg’s Crunchy Nut consumers are portrayed as never improving traffic jam life by speeding up lanes.
• The reason why that particular representation was selected was to link with most people who eat Kellogg’s Crunchy Nut as a breakfast; this increased the target audience and people who hate facing traffic jams.
• As most people consume Kellogg’s Crunchy Nut and hatred towards traffic jams from young age to elder life time so all the audience can respond to the advert because most people consume cereal mainly Kellogg’s Crunchy Nut and they have experienced traffic jams.

The Essex fairytale:-

The production used a trailer approach which hooks the audience very well if devised properly. Their main key technique was the use of a narrator; this technique really grabs the audiences’ attention both visually and by audio. The first shot was the main character with a mid-shot range to get the surroundings of the character. The entire trailer was in black and white which gave the trailer a classic effect. During the trailer there was use of props; mainly the gun which linked to the genre being a U.K gangster film. The clothing of the main character was well dressed in a suit which links back to the genre as well. The directors decided to use disequilibrium in the beginning; which was great to grab the attention of the audience. The trailer contained non-diegetic sounds for example the narrator and the theme song being played at the background.

The night has a thousand lies:-

The production used a trailer approach which hooks the audience very well if devised properly. Their key technique was the use of muti-strand narrative which involved the audience much more. They used the enigma codes which is great to keep involving the audience make them keep thinking ahead. Their also used non-diegetic sounds such as the narrator and the songs; which changed to the scene displayed. The directors deiced to use an equilibrium beginning so they controlled the amount information the audience receives and keep them guessing. Throughout the trailer the shots were mid range and long range shots to keep the background involved which linked with the scene. 

The Dark Knight

The film ‘The Dark Knight’ genre is action, crime, drama and thriller. The film begins with disequilibrium; the ‘Joker’ plans a bank robbery that takes place in the beginning. Throughout the film there is more violent and terrors in the plot however the ending of the film where the Joker is capture by the authority helped by the ‘Batman’. The equilibrium in the film is during the final phrase of the film when Harvey Dent is killed by Batman who saves a little boy’s life also saving the Gotham society from Joker’s terror.

 According to Vladimir Propp’s theory the role of characters in the film are; the villain in the film is the ‘Joker’ played by Heath Ledger. The donor in the film is ‘Lucius Fox’ played by Morgan Freeman. The helper in the film is ‘Lucius Fox’ played by Morgan Freeman. The princess in the film is film is the Gotham city society and ‘Rachel Dawes’ played by Maggie Gyllenhaal. The dispatcher in the film is ‘Alfred’ played by Michael Caine. The hero in the film is ‘Bruce Wayne / Batman’ played by Christian Bale. The false hero in the film is ‘Harvey Dent’ played by Aaron Eckhart.