• The producers of the dominate advert are the Lynx Advert institution.
• The group of people that appear are the wealthy people, women and men with not much financially resources.
• The wealthy people portrayed as greedy people giving away minimum as possible and women are portrayed as sexually items for men and there for providing sexual pleasure. The men lacking financially are portrayed as they can achieve wealthy and reach higher goals with opposite sex by only Lynx.
• The reason why that particular representation was selected was to link most men so they can respond to the advert also giving them belief of achieving improvement with attraction of opposite sex.
• The audience can use their age and life experience to respond to the advert also through other media that give the belief of achieving improvement with attraction of opposite sex through high street products.

Alternative Advert

http://www.youtube.com/watch?v=wc7_1HRBYrA

• The producers of the alternative UK advert are the Kellogg’s Crunchy Nut UK Advert institution.
• The group that appear the alternative view in the advert are the Kellogg’s Crunchy Nut consumers and the non-Kellogg’s Crunchy Nut consumers.
• The Kellogg’s Crunchy Nut UK consumers are portrayed by the enhanced chances in traffic by being consumers of Kellogg’s Crunchy Nut; which is represented as the enhancing possession to change your traffic aspect in life. However the non-Kellogg’s Crunchy Nut consumers are portrayed as never improving traffic jam life by speeding up lanes.
• The reason why that particular representation was selected was to link with most people who eat Kellogg’s Crunchy Nut as a breakfast; this increased the target audience and people who hate facing traffic jams.
• As most people consume Kellogg’s Crunchy Nut and hatred towards traffic jams from young age to elder life time so all the audience can respond to the advert because most people consume cereal mainly Kellogg’s Crunchy Nut and they have experienced traffic jams.