Chewing gum for the brain?

Why do people talk rubbish about media studies? Why media studies is worth studying?

The Tory party are planning to tackle Media studies subject as they believe that its values are not reaching the public sector working standards.

In the public schools there has been an increase in the Media studies students and the private schools are tackling the media studies subject for the better of the students.

Worthless qualification, which gives false hope to the students taking the subject; said by Harrow Head teacher.

The media studies subject is given a bad view by the mass media.

Students are misleading over the jobs in the media with a media qualification.

Media is a main i9nflunce of the mass of the peoples’ lives.

Top universities have Media studies as top of the list of choice of subject.

Media graduates get jobs in the media sector and higher than other subjects.

The Head of employing companies prefer media students.

Perfecting your media production work.

·         Research and planning

·         Blogging and evidence

·         Ideas and feedback

·         Logistics, equipment and production

Research

·         Look at real examples

·         Keep evidence of all your research

·         Research every angle

·         Conventions, audiences & institutions

Planning

·         Plan for all events

·         Record all you’re planning

·         Show the process of your journey.

Blogging

·         A blog allows you make links with examples and ideas

Evidence

·         Storyboards & animations

Ideas

·         Have realistic plans

Get feedback

·         Get feedback from teachers and peers

·         Record all your results

• The producers of the dominate advert are the Lynx Advert institution.
• The group of people that appear are the wealthy people, women and men with not much financially resources.
• The wealthy people portrayed as greedy people giving away minimum as possible and women are portrayed as sexually items for men and there for providing sexual pleasure. The men lacking financially are portrayed as they can achieve wealthy and reach higher goals with opposite sex by only Lynx.
• The reason why that particular representation was selected was to link most men so they can respond to the advert also giving them belief of achieving improvement with attraction of opposite sex.
• The audience can use their age and life experience to respond to the advert also through other media that give the belief of achieving improvement with attraction of opposite sex through high street products.

Alternative Advert

http://www.youtube.com/watch?v=wc7_1HRBYrA

• The producers of the alternative UK advert are the Kellogg’s Crunchy Nut UK Advert institution.
• The group that appear the alternative view in the advert are the Kellogg’s Crunchy Nut consumers and the non-Kellogg’s Crunchy Nut consumers.
• The Kellogg’s Crunchy Nut UK consumers are portrayed by the enhanced chances in traffic by being consumers of Kellogg’s Crunchy Nut; which is represented as the enhancing possession to change your traffic aspect in life. However the non-Kellogg’s Crunchy Nut consumers are portrayed as never improving traffic jam life by speeding up lanes.
• The reason why that particular representation was selected was to link with most people who eat Kellogg’s Crunchy Nut as a breakfast; this increased the target audience and people who hate facing traffic jams.
• As most people consume Kellogg’s Crunchy Nut and hatred towards traffic jams from young age to elder life time so all the audience can respond to the advert because most people consume cereal mainly Kellogg’s Crunchy Nut and they have experienced traffic jams.

The Essex fairytale:-

The production used a trailer approach which hooks the audience very well if devised properly. Their main key technique was the use of a narrator; this technique really grabs the audiences’ attention both visually and by audio. The first shot was the main character with a mid-shot range to get the surroundings of the character. The entire trailer was in black and white which gave the trailer a classic effect. During the trailer there was use of props; mainly the gun which linked to the genre being a U.K gangster film. The clothing of the main character was well dressed in a suit which links back to the genre as well. The directors decided to use disequilibrium in the beginning; which was great to grab the attention of the audience. The trailer contained non-diegetic sounds for example the narrator and the theme song being played at the background.

The night has a thousand lies:-

The production used a trailer approach which hooks the audience very well if devised properly. Their key technique was the use of muti-strand narrative which involved the audience much more. They used the enigma codes which is great to keep involving the audience make them keep thinking ahead. Their also used non-diegetic sounds such as the narrator and the songs; which changed to the scene displayed. The directors deiced to use an equilibrium beginning so they controlled the amount information the audience receives and keep them guessing. Throughout the trailer the shots were mid range and long range shots to keep the background involved which linked with the scene. 

The Dark Knight

The film ‘The Dark Knight’ genre is action, crime, drama and thriller. The film begins with disequilibrium; the ‘Joker’ plans a bank robbery that takes place in the beginning. Throughout the film there is more violent and terrors in the plot however the ending of the film where the Joker is capture by the authority helped by the ‘Batman’. The equilibrium in the film is during the final phrase of the film when Harvey Dent is killed by Batman who saves a little boy’s life also saving the Gotham society from Joker’s terror.

 According to Vladimir Propp’s theory the role of characters in the film are; the villain in the film is the ‘Joker’ played by Heath Ledger. The donor in the film is ‘Lucius Fox’ played by Morgan Freeman. The helper in the film is ‘Lucius Fox’ played by Morgan Freeman. The princess in the film is film is the Gotham city society and ‘Rachel Dawes’ played by Maggie Gyllenhaal. The dispatcher in the film is ‘Alfred’ played by Michael Caine. The hero in the film is ‘Bruce Wayne / Batman’ played by Christian Bale. The false hero in the film is ‘Harvey Dent’ played by Aaron Eckhart.

The film poster ‘Harold & Kumar Escape from Guantanamo Bay’; is aimed at the promoting the release of the follow up of ‘Harold & Kumar Go to White Castle’.

Firstly, the use of colour on the characters’ clothing and the name of the film may connate that both characters end up in Guantanamo Bay prison; the background also connate they are locked up in prison. The use of colour in the poster is not only to connate the story also makes the poster stand out because of the bright orange clothing. The bright day sky and the brightly coloured prison clothes; all put together give a popping affect to people passing by.

There is a punch line ‘This time they’re running from the joint’; this has humour is indicates the theme of the film ‘comedy’. As the poster has no explicit material so this film could target all ages; however the primary audience could be teenagers; reason being is that to understand the comedy you would need certain knowledge linking to drug use.

The framing in the poster is placed in the middle to grab the attention of the audience; the characters are in the middle of the poster; this grabs the audiences’ attention indicating a follow up to the previous film. Underneath the characters’ faces lays the title and the punch line. This is in the middle to indicate the importance of the copy; also the copy colour is contrasting with the bordering colour (black/yellow).

The size of the copy compared to the image is significantly smaller; that can be due to the familiar characters faces. However the copy is helped by the contrasting copy colour compared to the bordering colour.

The type of shot is a medium shot that was because the characters’ clothing could be captured as well. This type of shot was probably taken to give a glimpse of the content of the film. This brought forward the subject matter which is the two characters ‘Harold & Kumar’; also as they are the main characters.

The setting is outdoors that is to show the background the Guantanamo Bay prison.

The lighting in the poster is bright that is to grab the people walking by attention with the bright background sky and the bright orange colour clothing.

The pose of the characters in the poster is grabbing the metal fence, this shows the character’s thought of trying to get out of the prison; also they are standing so that means that recently entered the prison.